Data-Driven Customer Experiences White Paper:
The New Battleground for Winning Customer Loyalty
TAMPA, FL – March 23, 2015 – DataMentors, LLC, a data quality, data management and business intelligence provider, has published a free white paper – Data-Driven Customer Experiences: The New Battleground for Winning Customer Loyalty – that shows marketers how to use data-driven solutions to enhance customer experiences across channels.
“Consumers interact with brands through any number of channels, such as email, customer service departments, social media, in-store visits, and on-line shopping,” said Anders Ekman, President of DataMentors. “They are also aware that they are giving away more of their personal data and they expect brands to use this information to deliver value in return. The customer experience is about more than any one individual touch point – it’s about collecting and using data to enhance relationships and deliver value across the entire customer journey.”
In Data-Driven Customer Experiences: The New Battleground for Winning Customer Loyalty, DataMentors explains the principles behind using data management, unique data sources, and analytics to drive better experiences. Key take-aways include how to:
- Integrate multi-channel data to better understand customers’ preferences, channel usage, lifestyles, and other key characteristics to develop targeted and personalized offers.
- Use Data-as-a-Service (DaaS) to establish robust customer profiles and gain deeper insights to fine-tune messaging and optimize customer interactions.
- Analyze customer data and develop predictive analytics to create personalized experiences and anticipate future needs.
“Brands can no longer compete based solely on the quality of their products and services. Customer experiences are quickly outweighing the ‘best value for the buck’ mentality,” said Bob Orf, Chief Executive Officer of DataMentors. “Consumers are willing to pay more for positive experiences, and for those companies who are delivering, research shows they typically grow at double the rate of their competitors.”
To learn more about how you can gain more wins on the customer experience battleground, read Data-Driven Customer Experiences: The New Battleground for Winning Customer Loyalty at: www.MyCustomerPaper.com.
About DataMentors, LLC
DataMentors is a provider of data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit www.datamentors.com.
Director of Marketing