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New White Paper by V12 Explores Digital Audience Campaigns and Strategies
MATAWAN, NJ / TAMPA, FL – Nov 6, 2017 – People-based audience provider V12 announced the release of a new white paper in its Audience Insights series, titled “Digital Audience Strategies to Boost Conversions and Power Marketing Success.” The white paper is focused on helping brands discover best practices and the tactics used by today’s successful digital marketers to better fuel digital audience strategies and people-based marketing campaigns.
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The V12 Audience Insights Report discusses:
- Today’s digital trends including the shift to mobile, the role of social media advertising, and the growth of outstream video and OTT (Over the Top)
- How to scale your strategies to target audiences with personalized messaging and experiences
- How to build customized audiences with different data sets to boost ROI
- An overview of V12’s audience categories and how to use these data sets for hyper-targeted messaging
“With consumers now scattered among more devices and screens, brands and advertisers must adopt highly targeted and data-driven strategies to reach their target audiences,” said Anders Ekman, CEO of V12. “By leveraging more sophisticated ways of blending first and third-party data, brands can hone in on audiences with targeted advertising using advanced segmentation techniques and individual -based targeting.”
To download a complimentary copy of the white paper, visit:
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit www.v12data.com.