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Director of Marketing
V12 Introduces New Holiday Audiences Powered by Leading Purchase-Intender Solution, V12 SignalsTM
MATAWAN, NJ / TAMPA, FL – Oct 9, 2017 – People-based audience provider V12 announced the launch of its’ holiday audience segments, powered by the company’s industry-leading purchase intender solution, V12 SignalsTM. Utilizing V12’s holiday purchase intender audiences, retail brands can now target consumers who have indicated high purchase intent based on off-line shopping indicators integrated with on-line (mobile and desktop) content consumption, web visits and keyword searches.
“As a leader in identifying actively engaged shoppers, I’m thrilled with the launch of our newly developed holiday audiences. These audiences include consumers who are known to be highly engaged and have expressed real-time purchase intent via web visits and digital content consumption versus more traditional data sets which include only modeled and off-line demographic data,” said Michelle Taves, EVP of Data Strategy and Product Management.
Examples of key audiences include:
- Holiday (Thanksgiving, Black Friday, Cyber Monday, Christmas, Mother’s Day, and Father’s Day)
- Season (Graduation Gift Buyers, Back to School, Outdoor Entertainers, Spring Break Planners, and Holiday Travelers)
- Shoppers (Holiday Toy Shoppers, Luxury Holiday Shoppers, Early Holiday Shoppers, Holiday Entertainers, Holiday Cooks, and Post-Holiday Bargain Shoppers)
- Sports (NFL Football Fans, Super Bowl, March Madness, and Summer and Winter Olympics Followers)
“Moments when consumers are expressing an intent to purchase are key opportunities for brands to engage and convert shoppers at the right time and with the right message,” said Anders Ekman, CEO of V12. “V12’s holiday audiences represent exactly this group of highly-engaged shoppers who are most apt to respond to marketing messages that have been tailored to their unique needs. Our clients have experienced tremendous success using our purchase intender data, and these new audiences represent the next evolution in the V12 SignalsTM set of in-market solutions.”
To learn more about V12’s holiday audiences, visit www.V12Data.com.
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit www.v12data.com.