How Data-as-a-Service Revolutionizes Marketing

TAMPA, FL – April 13, 2015 – DataMentors, LLC, a data quality, data management and business intelligence solutions provider, has released a new article geared towards helping organizations use Data-as-a-Service to target and acquire today’s multi-channel consumers. Written by Anders Ekman, President of DataMentors, the article was recently published by Information Management:

“Marketing has changed almost beyond recognition in the last decade,” said Anders. “In an age of bigger and faster data, consumers are driven by knowledge and have more choices across an ever-increasing number of channels. More so than ever before, marketers must truly embrace a multi-channel mindset of sending the right message at the right time and through the channels consumers most prefer.”

DaaS fuels marketing by combining a company’s first-party CRM (customer relationship management) data with real-time triggers and Hard-to-Find-Data (HTFD) sources to deliver better targeting and a stream of in-market consumers. Completely different from list buying, DaaS combines three types of data which are uniquely customized to each company:

  1. Foundational Data: 1st party data combined with additional 3rd party data and unique and HTFD sets.
  2. Onboarded Data: Offline data transformed into addressable online identities.
  3. Fast Data: Real-time behavioral data.

DaaS structures these data sets to create an “always on” source of in-market consumers. Companies can deploy marketing campaigns through multi-channel programs or custom ads and messaging can be sent directly to a company’s customers and prospects through a digital marketing platform.

“Data-as-a-Service is completely changing the game, fueling customer acquisition and retention strategies to entirely new levels for marketers across all industries,” said Bob Orf, Chief Executive Officer of DataMentors.

To find out how more about how marketers are growing revenue with DaaS, read How Data-as-a-Service Revolutionizes Marketing at:

About DataMentors, LLC

DataMentors is a provider of data quality, data management, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past seven years, successfully helps companies of all sizes implement the right data solutions to ensure success.  For more information, visit


Larisa Bedgood
Director of Marketing

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