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Director of Marketing
V12 Appoints Karen Mascott as Chief Marketing Officer
RED BANK, NJ – April 11, 2017 – Omnichannel data powerhouse V12 announced today the appointment of Karen Mascott as Chief Marketing Officer.
“As V12 continues to grow, Karen will help us build our brand, drive demand for our products, and evolve our value proposition,” said Anders Ekman, CEO of V12. “We couldn’t be more thrilled to welcome Karen to the team as we continue to build our momentum as the leading omnichannel data provider.”
Karen has a proven track record in driving strategic marketing initiatives, including customer retention, engagement, analytics and new customer acquisition. Prior to joining V12, Karen was VP Group Marketing Director at Digitas. There she led Proctor and Gamble’s digital marketing efforts for their fem care brands. She was also responsible for overseeing omnichannel marketing programs for global brands such as The Home Depot and General Motors. Prior to her marketing career, Karen worked for several years in politics, including for Senator Edward Markey of Massachusetts. Karen has an MBA from Boston College and a BA from Syracuse University.
“Marketers are increasingly seeking to create constantly optimized omnichannel audiences to solve business problems”,” said Karen. “V12 has developed a truly unique and robust set of solutions that bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. I’m thrilled to be part of such a dynamic team and to apply my experience in driving V12 forward.”
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer.