Live Manufacturing Webinar: Using Big Data to Acquire In-Market Prospects

TAMPA, FL – May 5, 2015 – DataMentors, LLC, a data quality, data management and business intelligence solutions provider, announced it will hold a live, complimentary webinar geared towards manufacturers titled, “Using Big Data to Acquire In-Market Prospects”, on Wednesday, May 27, from  2:00 PM to 2:30 PM Eastern Time.

The webinar, presented by Anders Ekman, President of DataMentors, and Terry Fitzgerald, Director of Client Services, will offer expert advice on how manufacturers can acquire new customers with Hard-to-Find and real-time data sets. For more information or to register for the webinar, visit

“Traditional advertising is becoming less effective as today’s B2B buyers seek targeted and personalized offers,” said Anders. “Manufacturers must engage prospects across multiple channels to win their business. We are seeing huge success from our manufacturing clients who are using data-driven marketing strategies such as Data-as-a-Service to find prospects who are actively in-market for their products.”

Data-as-a-Service (DaaS) is a service approach in which a vendor sources, structures, and delivers constant streams of in-market prospects to a company in real-time. These may be prospects sourced through web mining technology, such as RFP scraping, buying behavior indicators, or company expansion signals. DataMentors’ also monitors for social purchase power signals, such as discussions about “looking for an equipment supplier”, a competitor’s name, or management changes.

Webinar topics will specifically cover how to: 

  • Identify New Prospects with Unique Data Sets and Web Mining Technology
  • Boost Customer Acquisition Through Social Prospecting
  • Target Leads with Personalized Offers
  • Implement Solutions to Measure ROI

For more information and to register for the webinar, visit The event will also be recorded and available for on-demand viewing at

About DataMentors, LLC

DataMentors is a provider of data quality, data management, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success.  For more information, visit



Larisa Bedgood
Director of Marketing

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