Live Webinar: Using Big Data to Target In-Market Furniture Shoppers

TAMPA, FL – April 27, 2015 – DataMentors, LLC, a data quality, data management and business intelligence solutions provider, announced it will hold a live, complimentary webinar titled, “Using Big Data to Target In-Market Furniture Shoppers”, on Wednesday, May 6, from  2:00 PM to 2:30 PM Eastern Time. The webinar, presented by Anders Ekman, President of DataMentors, and Terry Fitzgerald, Director of Client Services, will offer expert advice on how furniture retailers can increase sales with better data. For more information or to register for the webinar, visit

“Traditional advertising is becoming less effective as today’s consumers seek targeted and personalized offers,” said Anders. “We are seeking a lot of success from our furniture clients who are using data-driven marketing strategies such as Data-as-a-Service to find prospects who are actively shopping for furniture.”

Data-as-a-Service (DaaS) is a service approach in which a vendor sources, structures, and delivers constant streams of in-market consumers to a company in real-time. These may be consumers who are commenting on social media sites, such as “Looking for furniture”, or who are searching for a competitor name. DataMentors’ also offers highly comprehensive millennial and pre-mover and new-mover files to identify prospective furniture consumers.

Webinar topics will specifically cover how to: 

  • Identify New Prospects with Unique Data Sets
  • Target Millennial Consumers with Multi-Channel Messaging
  • Send Offers to Consumers Who May Soon be In Market
  • Boost Customer Acquisition Through Social Prospecting
  • Send Real-Time Messages to Digitally Addressable Consumers
  • Implement Solutions to Measure ROI

For more information and to register for the webinar, visit The event will also be recorded and available for on-demand viewing at

About DataMentors, LLC

DataMentors is a provider of data quality, data management, business intelligence, and Data-as-a-Service (DaaS) solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past eight years, successfully helps companies of all sizes implement the right data solutions to ensure success.  For more information, visit



Larisa Bedgood
Director of Marketing

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