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V12 Reports Online Browsing for Home Electronics Increased by 200+% in the U.S. During March
Company Identifies Billions of Dollars in Opportunities for Brands
BOSTON, March 24, 2020 /PRNewswire/ — V12, a leading provider of purchase intent insight and marketing services, shared recent statistics on how consumer shopping behavior is changing in response to the coronavirus pandemic. V12 reports that online browsing for home electronics has increased by 200+% in the U.S. and foot traffic to wireless providers increased by 32% in the U.S.
Statistics were compiled from March 3-16, 2020 using V12 Signals, the company’s in-market shopping technology. Through proprietary technology, V12 Signals Mobile tracks recent visits to physical store locations and V12 Signals Online tracks online browsing activity, monitoring behavioral data and searches occurring on over 90% of internet-connected devices every month.
“Using V12 Signals, we are able to monitor a massive portion of U.S. shopping behavior across categories and across offline and online channels,” said Andy Frawley, CEO of V12. “At a time when the market is so volatile and consumer shopping patterns are changing by the day, the technology is providing tremendous insights to help marketers anticipate moves in the market.”
According to Anders Ekman, President of V12, “The actions marketers take today will position themselves for long-term success. We are seeing billions of dollars in revenue opportunities that our clients can capitalize on based on what consumers are purchasing today.”
V12 will be releasing bi-weekly insights into consumer shopping patterns across categories. To learn more about V12 Signals, visit https://v12data.com/v12-signals/.
V12 is the leader driving business outcomes through data, technology, and marketing solutions. The company’s broad data offerings feature a range of foundational and consumer intent data, highlighted by V12 AutoID, the leading VIN to consumer solution, and V12 Signals, which harnesses consumer behavior to deliver highly predictive consumer intent insights. V12’s solutions are powered by V12 Velocity, the top of market CDP that links first and third party data, powerful analytics, and customer journey management into a seamless retention, upsell and acquisition platform. For more information, visit v12data.com.