TAMPA, FL – August 4, 2014 – DataMentors, LLC, a full-service data quality, data management and business intelligence provider, has released a new article geared towards helping retailers better target today’s omnichannel shoppers. Written by Anders Ekman, President of DataMentors, the article was recently published in Chain Store Age here.
Consumers interact with retail organizations through a multitude of channels, such as email, customer service departments, call centers, social media, in-store visits, and on-line shopping. “Each and every touch point is an opportunity to enhance customer value and increase profitability. To do so, data from each of these channels must be collected, linked to customers and integrated into a central marketing data mart or warehouse for analysis and marketing, said Bob Orf, Chief Executive Officer of DataMentors.
For many retailers, pulling disparate data sources together from every point of contact is an overwhelming challenge. Many aren’t even sure where to begin. Without this view, retailers are hard-pressed to even understand omnichannel behaviors.
In Retailers Make Sense of Data Chaos to Target Omnichannel Shoppers, Ekman discusses critical steps retailers must take to:
- Develop a highly comprehensive marketing database by integrating and cleaning multiple sources of information.
- Identify new marketing opportunities with customer segmentation and analytics.
- Enhance customer experiences by better understanding customers, their channel behaviors, and what they plan to purchase next.
- Maximize customer value through multi-channel marketing strategies.
“For some retailers, the goal may be to identify new marketing opportunities with customer segmentation and analytics. Others may look to enhance customer experiences by better understanding customers, their channel behaviors, and what they plan to purchase next. Regardless, today’s retailers all share the common goal of maximizing customer value through multichannel marketing strategies. And the only way to make that genuinely happen is to combine all that customer data into a single, omnichannel view that lets you reach your customer with the message they want, the way they want it, wherever they are,” said Ekman.
To find out how retailers can make the customer connection in an omnichannel world, read Retailers Make Sense of Data Chaos to Target Omnichannel Shoppers at: http://chainstoreage.com/article/retailers-make-sense-data-chaos-target-omnichannel-shoppers
About DataMentors, LLC
DataMentors is a full-service provider of data quality, data management and business intelligence solutions. Our flexible solutions provide valuable data insights to help increase revenue, maximize customer value, reduce risk, and grow businesses. DataMentors, recognized by Gartner for data quality for the past seven years, successfully helps companies of all sizes implement the right data solutions to ensure success. For more information, visit www.datamentors.com.