Target Prospective Voters and Donors Based on Browsing Behavioral Data

For more information contact:
Larisa Bedgood
VP of Marketing

Target Prospective Voters and Donors Based on Browsing Behavioral Data

V12 Signals Powers Increased Campaign Performance

MATAWAN, NJ / TAMPA, FL – March 19, 2019 – V12, a leading provider of customer acquisition solutions, announced the launch of political party and issues browsing data, powered by the company’s industry-leading purchase intender solution, V12 Signals.

“Consumers use multiple digital channels and social platforms to research politics, candidate news and important issues,” said Andy Frawley, CEO of V12. “By monitoring over 90% of internet connected devices, we have captured this online behavior to develop a highly inclusive set of browsing data covering a variety of important issues and party affiliations. I’m thrilled with the launch of our new set of political behavioral data to help our clients greatly increase their campaign performance.”

V12’s online browsing database includes:

  • Republican Party – 100 million
  • Democratic Party – 104 million
  • Libertarian – 1.3 million
  • Civil Rights – 19.5 million
  • Clean Energy – 10.7 million
  • Environment – 38 million
  • Foreign Policy – 14 million
  • Free Trade – 4.5 million
  • Gun Control – 9.5 million
  • Gun Rights – 13 million
  • Healthcare – 54 million
  • Homeland Security – 12 million
  • Immigration – 12 million
  • Jobs – 13.5 million
  • Pollution – 3.4 million
  • Social Security – 18 million
  • Tax Reform – 6.4 million
  • Welfare & Poverty – 3.7 million

V12’s newly released online browsing data complements the company’s deep political email and Facebook advertising capabilities. V12’s email offering is a high-quality permission-based national file of over 200+ million unique email addresses and includes append, validation, and deployment services. Clients may also choose multiple demographic selects such as party affiliation, congressional district, voter status and political donors.  V12 AudienceLink is a full-service and privacy-compliant Facebook advertising solutions to target current supporters or look-alike audiences using over 1,000+ attributes to create highly custom audiences.

“Candidates are increasingly using digital media outlets to influence conversations and reach a higher percentage of their voter and donor base,” said Anders Ekman, President of V12. “V12 has a long history working in the political space and we are continually innovating to provide the most comprehensive suite of cross-channel political advertising services. Our clients are seeing a huge lift in engagement with their voter base at a much lower cost than traditional offline channels.”

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About V12
As a leading provider of customer acquisition and retention solutions, V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and end-to-end omnichannel marketing execution. Powered by our market leading Customer Data Platform solution, V12 Velocity, our easy to use solutions include a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. For more information, visit

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