For more information contact:
Director of Marketing
Following Rebrand, Omnichannel Data Powerhouse V12 Launches New Website
TAMPA, FL and RED BANK, NJ – March 27, 2017 – Omnichannel data powerhouse V12, announced today the launch if its new website www.v12data.com which represents the combined entity of former DataMentors and V12 Group who merged in 2016. The site showcases thought leadership on right time marketing strategies and features the company’s omnichannel data assets, including its proprietary purchase intender solution, V12 Signals.
“The launch of our newly designed website marks a substantial milestone in the evolution of our company,” said Anders Ekman, CEO of V12. “We’ve taken our place as the industry’s leading omnichannel and right time marketing data provider. Our website and rebranding is a reflection of our capability to provide our clients a proprietary blend of online, offline and digital marketing data for highly personalized, one-to-one consumer marketing, regardless of device or channel.”
As an omnichannel data powerhouse, V12 combines rich data assets with robust technology to provide brands with a seamless and connected customer view. The company’s data assets include:
- V12 ConsumerLink: Proprietary consumer data source on over 210 million consumer contacts with full address and demographics, including innovative segmentation products such as Consumer Packaged Goods (CPG) data and PYCO personality segments which are based on the Myers-Briggs Personality Type Indicator.
- Relevate Auto: Industry leading VIN with data on over 225 million consumers and 180 million VINS with linkage at the household and garage level.
- V12 Signals: Proprietary solution to target and acquire imminent purchase intenders with one-to-one messaging. V12 Signals delivers digital and offline marketing audiences, end-to-end marketing execution services, and analytical and marketing insights.
- V12 Digital: Data on 150 million consumer cookies with 1,500 audience segments available on all major US-based display, mobile and video platforms, including Oracle/BlueKai, Google, Yahoo, eXelate, Facebook, and Twitter.
- V12 Mover: Comprehensive mover database enhanced with demographics to target consumers at all stages of the move including pre-movers, pre-movers with a home under contract, and new movers.
- V12 Email: Largest repository of email addresses includes over 283 million verified records.
- V12 Telematch: Industry leader for new telephone connects, forward, and reverse phone append with over 260 million records.
- V12 Cloud: Robust platform provides seamless integration to first party data and third party data, enabling clients to find new audiences, manage existing customer relationships, and execute highly targeted omnichannel campaigns.
Visitors are encouraged to visit the new site and sign up for company updates at www.v12data.com/contact-us/.
For additional information please contact:
Director of Marketing