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V12 Data Rebrands to V12 to Reflect Company’s Focus on Marketing Solutions and Results
V12 Master Brand will feature sub-brands of V12 Velocity, V12 Data and V12 Signals
MATAWAN, NJ / TAMPA, FL – October 8, 2018 – V12 Data, a leading provider of marketing data and technology solutions, announced that the company will operate under the new name V12 effective today. The name change reflects the company’s focus on providing brands with a suite of solutions designed to drive customer acquisition and retention for better marketing outcomes.
“V12 has a deep heritage in providing brands the capabilities they need to succeed–industry-leading data and technology solutions. As marketers grapple with increased complexity and the need to drive results, our offering and our brand need to reflect that reality,” said Andy Frawley, CEO of V12. “The simpler V12 name stands for speed, nimbleness and a focus on results, and allows our team to offer the best combination of our first party data management, third party data, and mobile location solutions to our clients to help them achieve maximum ROI.”
V12’s refocused master brand will feature 3 sub-brands: V12 Velocity, V12 Data and V12 Signals.
- V12 Velocity is a market leading Customer Data Platform solution featuring first party data management, third-party data integration and customer journeys. Marketers can choose between two options including a quick-start acquisition program and a full-access bundle to acquire, retain and upsell in-market shoppers. The acquisition program provides full marketing execution, service and support. The full-service bundle provides full platform access including data hygiene, acquisition data, marketing execution, automated email deployments via journey orchestration and multi-channel integration.
- V12 Data encompasses V12’s omnichannel data assets including 215+ million consumer contacts with full address, the industry-leading VIN dataset including 186+ million VINs, 208 million consumer emails, 300 million monthly cookies and 1,900 audience segments. The company also recently launched AudienceLink, a privacy-compliant, custom audience solution for Facebook advertising.
- V12 Signals is the company’s proprietary mobile solution that connects customer identities to mobile devices, allowing people-based marketing based on store visit behavior. Brands are provided with daily consumer audiences who have visited their own location or a competitor’s store within the previous 24 – 48 hours.
According to Anders Ekman, President of V12, “Marketers today are more challenged than ever to prioritize marketing spend on in-market audiences while delivering measurable results and tangible ROI. The V12 team has developed a truly innovative and easy-to-use suite of solutions that allow our clients to target the right consumers for acquisition and in turn, see superior results and higher conversions.”
To learn more about V12, visit: https://www.v12data.com/.
V12’s new breed of marketing blends data, technology and analytics to drive accelerated results. Our solutions bridge the right data across channels to power right time omnichannel engagement when, where, and how a brand’s customers and prospects prefer. For more information, visit www.v12data.com.