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Drive Growth with V12's Full Service Customer Acquisition Solutions for the Travel Industry

Accelerate Your Customer Acquisition

Today’s consumers have access to more information across more channels than ever before.  Enabled by this explosion of data and digital technology, travelers have greater expectations for personalized experiences. In fact, nearly six in 10 (57%) U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

V12’s comprehensive solutions for the travel industry leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics, machine learning capabilities and end-to-end omnichannel campaigns and programs to drive superior results.

  • In-market leads
  • Drive rich customer experiences
  • Deliver personalized journey management
  • Increase customer acquisition
  • Easy to use bundled program for today’s busy marketer
  • Programs executed across channels including direct mail, email, social (Facebook) and digital display
  • Analytics and optimization
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Power Your Results with V12’s Best-in-Class Travel Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market travelers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for travel such as travel packages, hotels, cruises and more based on browsing behavior and location shopping activity.

  • Reach 207 million consumers who are actively browsing online for travel such as adventure destinations, flights, luxury hotels, rental cars, romantic getaways and more. We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.
  • With V12’s mobile location intelligence solution, you can reach consumers who have recently visited locations such a hotel or other travel destination.  Each lead includes name and address and is often enhanced with demographic, lifestyle and contact data.
  • Market based on lifestyle changes and trigger data such as newlyweds, college graduates and economic changes.
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Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Travel, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.  

Get started acquiring consumers in-market for travel in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

Customer Data Platform flowchart

All-In-One CDP Solution

  • Full platform access
  • Data hygiene
  • Name & address standardization
  • Acquisition data
  • Travel Intender Database
  • Automated email deployments via journey orchestration
  • Multi channel integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • Marketing partner consultancy to ensure your effectiveness

Quick Start Acquisition Program

  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition data
  • Travel Intender Database
  • Automated email deployments via journey orchestration
  • Implementation
  • Marketing creatives and execution including email, direct mail, Facebook and display
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • End-To-End Customer Acquisition Solutions for Facebook Advertising

    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.

    Travel Marketing

  • Personalize Your Outreach to Key Demographics with V12’s Robust Consumer and Demographic Data

    Send highly personalized messaging and target millennials and other key demographics using V12’s industry-leading consumer data and demographics.  ConsumerLink, a proprietary consumer data source, offers access to multiple consumer data files for highly targeted marketing campaigns. Data is built from hundreds of sources including public records, phone directories, U.S. Census data, consumer surveys, and other proprietary sources.

    Data is available on 215+ million consumers, most with exact age and estimated income information and 138 million households.

    Data elements include age, home ownership, occupation, gender, estimated income, telephone number, ethnicity, credit card, hobbies, purchase behavior, lifestyle interests, and many more.

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