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Acceptable Use Policy

V12 Acceptable Use Policy

The following rules apply to use of V12 Products and Services (collectively, “V12 Offerings”) on or after August 1, 2018.

V12 Offerings may only be used for lawful purposes as specifically allowed in any V12 Master Service Agreement (“MSA”), Insertion Order (“IO”), or Statement of Work (“SOW”).

V12 Offerings shall not be used:

  • for any purpose that violates any applicable law, regulation, or applicable self-regulatory guideline;
  • for any purpose that violates the privacy or data protection rights of any person;
  • for the modeling or determination of consumer creditworthiness, consumer credit approval, a consumer’s eligibility for employment or insurance, or denial of services;
  • for any communication that refers to selection criteria or presumed knowledge about the recipient;
  • in connection with individual credit, employment or insurance applications;
  • in connection with any consumer reporting data;
  • to post or distribute any content that a person does not have sufficient rights and licenses to utilize;
  • in connection with any product or service that includes or relates to any “sensitive data” as that term is defined in the Network Advertising Initiative (“NAI”) Code of Conduct, including any information concerning a person’s precise medical condition or sexual orientation;
  • to display or market material that exploits any person under the age of 18;
  • to advertise, provide, or distribute content that involves the sale or exchange of sexual paraphernalia or adult content (including but not limited to films, audio recordings, and magazines);
  • to advertise, provide, or distribute content relating to any escort or dating services;
  • to advertise, provide, or distribute content that is grossly offensive, including blatant expressions of bigotry, prejudice, racism, hatred;
  • to advertise, provide, or distribute lewd, lascivious, filthy, excessively violent, harassing or otherwise objectionable content;
  • to advertise, provide or distribute content that advocates, promotes or otherwise encourages violence against any government, organization, group or individual, or which provides instruction, information or assistance in carrying out such violence;
  • to advertise, provide or distribute content relating to weapons or ammunition;
  • to advertise, provide or distribute content relating to credit repair services, get rich quick, or work at home offers;
  • to advertise, provide, or distribute content relating to illegal betting and gambling services, including but not limited to online poker, online casino games, horse/dog racing and sports betting;
  • in any manner that may cause emotional or physical harm to any person, or to “stalk” or otherwise harass a person;
  • in any manner that would provide individuals incarcerated in prisons or other correctional institutions with access to the V12 Offerings;
  • to provide or distribute any malware or other code that installs or otherwise affects a user’s device without the user’s consent; or
    for unsolicited fax purposes.

CAN-SPAM COMPLIANCE:
If V12 Offerings will be used in connection with any offer distributed by email, Client is required to ensure that it or any person to whom it provides V12 Offerings complies with the following requirements:

  • An unsubscribe URL must be included in every email creative. The unsubscribe URL can be provided by the Client or V12. Mailer level opt out URL or email must remain active for a minimum of thirty (30) days from launch of live program.
  • A physical or post office box address must be provided for purposes of accepting opt-out requests.
  • Any and all opt-out requests must be honored by adding email addresses of those opting-out to applicable suppression lists.
  • False, misleading, and deceptive header, transmission and subject headings are prohibited.
  • The actual Mailer’s and/or Mailer’s list name must appear in the from line of any email.
  • V12 reserves the right to reject any campaign it feels, in its sole discretion, does not comply with the above requirements.
  • If the Client or Mailer has conducted any previous prospect or customer email campaigns, it/they must submit any previous opt-outs or do not mail request emails for suppression from any V12 Offerings.