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Impactful, Omnichannel Marketing Campaigns Delivered with Ease and Speed

We design and deliver campaigns across channels to your most valuable prospects

Consumers move across multiple channels and devices as they research and purchase new products and services.  Marketers must leverage each opportunity to connect with shoppers with the most relevant messaging, at the right time and through the right channels.

V12 has the experience, the knowledge and the tool sets to orchestrate customer interactions across all channels. We design creatives across direct mail, email, digital and social platforms and deploy using V12 Velocity, our integrated Customer Data Platform.

But we don’t stop there.  Your success is our success so we track key success metrics, test and optimize to make sure you are getting the most bang for your buck!

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Consulting and Program Strategy

The V12 team works with our clients to understand, develop and optimize:

  • Overall acquisition, upsell and retention goals
  • Previous campaign performance
  • The data and engagement strategies necessary to achieve those goals
  • The program and campaign agenda
  • Key KPIs and success measures

In-Market Audiences

Working with the V12 Data Science team, the V12 Agency helps to craft the right combination of foundational and intent data to target the right people at the right time in the journey

Campaign Types

V12’s Velocity platform and V12 Data and Signals product lines offer vast opportunity and capability to develop marketing “engines” that deliver scaled results. Though we are able to customize based on client need, typical campaign types include:

  • Broad acquisition
  • Signals trigger campaigns
  • Life events
  • Next best product/action based on behavior
  • Event based
  • Offer based
  • Defection prevention
  • Broad loyalty
  • Triggered loyalty

Campaigns and customer journeys can be targeted from broad segments all the way down to individuals, and the Velocity platform automates most tasks so that markets can spend time optimizing results vs. managing projects.

Channels

V12’s team executes via the key channels required to drive direct and tangible results. We execute email via our own ESP, and our team delivers campaigns to market across all modes of direct mail, social and digital engagement, including programmatic advertising.

Measurement

At the onset of each campaign, measurement KPIs and reports are developed to align with overall strategy and specific campaign objectives. The V12 team reviews reporting with clients on a set cadence and optimizes to maximize performance.

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See for yourself how V12's omnichannel campaigns can power your performance.

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