Consumers move across multiple channels and devices as they research and purchase new products and services. Marketers must leverage each opportunity to connect with shoppers with the most relevant messaging, at the right time and through the right channels.
V12 has the experience, the knowledge and the tool sets to orchestrate customer interactions across all channels. We design creatives across direct mail, email, digital and social platforms and deploy using V12 Velocity, our integrated Customer Data Platform.
But we don’t stop there. Your success is our success so we track key success metrics, test and optimize to make sure you are getting the most bang for your buck!
The V12 team works with our clients to understand, develop and optimize:
Working with the V12 Data Science team, the V12 Agency helps to craft the right combination of foundational and intent data to target the right people at the right time in the journey
V12’s Velocity platform and V12 Data and Signals product lines offer vast opportunity and capability to develop marketing “engines” that deliver scaled results. Though we are able to customize based on client need, typical campaign types include:
Campaigns and customer journeys can be targeted from broad segments all the way down to individuals, and the Velocity platform automates most tasks so that markets can spend time optimizing results vs. managing projects.
V12’s team executes via the key channels required to drive direct and tangible results. We execute email via our own ESP, and our team delivers campaigns to market across all modes of direct mail, social and digital engagement, including programmatic advertising.
At the onset of each campaign, measurement KPIs and reports are developed to align with overall strategy and specific campaign objectives. The V12 team reviews reporting with clients on a set cadence and optimizes to maximize performance.