V12 AudienceLink is a multi-verified data source built using high quality data products that deliver both depth and breadth covering consumer and business audiences. We house 215+ million consumer contacts with full address, 186+ million VINs, 208 million consumer emails, 300 million monthly cookies and 1,900 audience segments. Our proprietary data offers comprehensive national coverage based on first party data assets supplemented with dozens of the most trusted and respected third party sources.
V12 provides you with the flexibility to create customized audiences, unique to your organization. We apply digital profiling to analyze aggregate customer attributes to form a detailed composite of the “ideal” buyer. Our analytics capabilities allow you to understand purchasing behaviors, target unique segments, build application-specific models and prioritize opportunities to optimize marketing spend on just the right audience for each campaign.
With any custom audience creation, our account management team will help create a lifecycle marketing strategy and optimize custom segments to ensure you’re hitting your KPI and getting the best ROAS (Return on Advertising Spend). V12s Custom Audiences can be deployed to most platforms and will always be exclusive to your organization.
Premier data compilers include: