Reaching the right buyers is getting increasingly difficult, especially in today’s challenged economy. Traditional sales tactics aren’t working as well as they once did and marketers must evolve to become as effective as possible.
Businesses are prioritizing B2B, account-based marketing (ABM) strategies to reach their business goals. In fact, 87% of marketers that measure ROI say ABM outperforms every other marketing investment. (ITSMA)
V12’s powerful suite of B2B solutions enable precise, ABM targeting to help you find more leads and close more deals. We provide a rich foundation of B2B data across home and business channels, leading in-market intent solutions and program execution across email, social and direct mail.
V12’s Home-to-Office (H20) is a revolutionary new product that identifies employees who are in market for products or services and attaches cross-channel and cross-device contact details to that individual.
V12 Velocity, V12’s Customer Data Platform, harnesses the power of numerous data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer.
Target leads shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach decision-makers across email, postal, social and digital.