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End-to-End B2B Lead Generation, From Foundational Data to Omnichannel Execution

Powerful ABM Targeting at Your Fingertips

Reaching the right buyers is getting increasingly difficult, especially in today’s challenged economy. Traditional sales tactics aren’t working as well as they once did and marketers must evolve to become as effective as possible.

Businesses are prioritizing B2B, account-based marketing (ABM) strategies to reach their business goals. In fact, 87% of marketers that measure ROI say ABM outperforms every other marketing investment. (ITSMA)

V12’s powerful suite of B2B solutions enable precise, ABM targeting to help you find more leads and close more deals.  We provide a rich foundation of B2B data across home and business channels, leading in-market intent solutions and program execution across email, social and direct mail.

B2B H2O

Powerful B2B Data

  • 7 million distinct companies
  • 50 million individual postal addresses
  • 24 million records with email address and matching postal address
  • 48 million records with business phone numbers
  • Over 20 selects (specific data fields) that can be used for targeting
  • Selectors include firmographic and contact level demographic data
  • Data has been compiled from input sources including:
    • Seminar or Trade Show Attendees
    • City State/Federal Agencies or Boards
    • SEC Filings
    • Professional or Industry Associations
    • Websites
    • White/Yellow Pages and other online directories

Identify and Reach Decision Makers at Home or in the Office Actively Shopping for the Business Products and Services You Sell with Home to Office, Powered by V12 Signals

V12’s Home-to-Office (H20) is a revolutionary new product that identifies employees who are in market for products or services and attaches cross-channel and cross-device contact details to that individual.

H2O Has Insight into Millions of Visits and Devices

  • 150MM unique devices
  • 50MM unique business identities
  • Close to 800MM total visits
  • 2MM+ commercial buildings monitored daily

How H2O Powers ABM Results

H2O journey flowchart
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Integrate 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys.

V12 Veloity, V12’s Customer Data Platform, harnesses the power of numerous data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer.

High Quality Omnichannel Campaigns, Powered by V12 Agency

Target leads shoppers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach decision-makers across email, postal, social and digital.

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Contact Specific Selects:

  • Contact Name
  • Job Title
  • Job Rank (C level, VP, Dir., Staff, etc.)
  • Functional Area of Work
  • Area of Focus
  • Phone Number
  • Email Address
  • Fax Number
  • Gender

Company Specific Selects:

  • Company Name
  • Company Address
  • Web Address/ URL
  • SIC Code (2, 4, 6 and 8 Digit)
  • NAICS
  • Industry
  • Number of Employees
  • Sales Volume/ Revenue