ConsumerPlus combines multiple consumer data files, creating the most accurate information resource with the broadest coverage available. Data is available on 217+MM consumers over the age of 18, enhanced with demographics, shopping behavior, lifestyle categories, and contact data.
Truthset assigns vendors a Truthscore™ Index, which is a measure of a single provider’s overall data quality within a given attribute segment, relative to the entire cohort of data providers for the same segment. This intelligence arms marketers with knowledge by an independent third-party regarding the accuracy of consumer data sets available in the market.
V12 leads the pack in data quality, scoring 1st in pet owner and car owner and 1st, 2nd or 3rd in dog owner, cat owner, household income, race (African-American), race (White), homeowner, married, and standard car owner.
Data Assets Include:
We can identify missing customer contact details, append a rich array of lifestyle information or identify and deliver ideal prospects for acquisition strategies. As a leader in Omnichannel Marketing, our rich data sources are infused throughout our entire set of solutions. Our data can be used as a stand-alone asset or easily integrated into any marketing channel, including our vast array of digital platform partners.
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