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The Biggest, Deepest, Most Flexible Dataset in the Industry

Ranked highest in performance across key attribute categories by TruthSet, a leading data intelligence company

ConsumerPlus combines multiple consumer data files, creating the most accurate information resource with the broadest coverage available. Data is available on 260+MM consumers over the age of 18, enhanced with demographics, shopping behavior, lifestyle categories, and contact data.


  • 260+MM individuals
  • 84.6 MM linkage
  • Combined: 340+MM


  • Deep assets with breadth & depth at 200+ attributes
  • Sample elements include: Date of Birth, Home Ownership, Occupation, Gender, Donors, Estimated Income, Age. Telephone Number, Ethnicity, Credit Card, Language Spoken, Hobbies, Purchase Behavior, CPG Data, Lifestyle, Interests and many more


  • Confidence scoring system for flexible marketing
  • High-quality data processing powered by DataFuse

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Confidence Codes for Flexible Marketing, Based on Who You Want to Reach

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V12 Consumer Data Ranks Highest in Performance Across Key Attribute Categories by Data Intelligence Company, Truthset

Truthset assigns vendors a Truthscore™ Index, which is a measure of a single provider’s overall data quality within a given attribute segment, relative to the entire cohort of data providers for the same segment. This intelligence arms marketers with knowledge by an independent third-party regarding the accuracy of consumer data sets available in the market.

V12 leads the pack in data quality, scoring 1st or 2nd in 6 of 8 core consumer data attributes.

truthset data qualitySource: Truthset, May 2020 Beta Attribute Report

ConsumerPlus provides additional consumer data including:

    Set of 36 segments covering 195 million individual level records. Using affluence, urbanicity, generation, lifestyle, ethnicity, responsiveness, and shopping behavior, an individual is assigned to one distinct segment for easy messaging, engagement and management.
  • Consumer Package Goods (CPG):
    Identify consumers with a strong propensity to purchase in a specific product category. These attributes are built from a universe of over 20+ million households who have reported purchases across 116+ product categories.

Data Assets Include:

  • Individuals: 260+ million
  • Households: 223 million
  • Opt-in email records: 104 million
  • Email records w/ matching postal: 97 million
  • Records w/ residential phone numbers: 84 million
  • Records w/ residential phone numbers *DNC scrubbed: 62 million
  • DNC phone WITH email: 23 million
  • Consumer eAppend: 207 million

We can identify missing customer contact details, append a rich array of lifestyle information or identify and deliver ideal prospects for acquisition strategies. As a leader in Omnichannel Marketing, our rich data sources are infused throughout our entire set of solutions. Our data can be used as a stand-alone asset or easily integrated into any marketing channel, including our vast array of digital platform partners.



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