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Introducing ConsumerPlus, the Biggest, Deepest, Most Flexible Dataset in the Industry


ConsumerPlus combines multiple consumer data files, creating the most accurate information resource with the broadest coverage available. Data is available on 260+MM consumers over the age of 18, enhanced with demographics, shopping behavior, lifestyle categories, and contact data.


  • 260+MM individuals
  • 84.6 MM linkage
  • Combined: 340+MM


  • Deep assets with breadth & depth at 200+ attributes
  • Sample elements include: Date of Birth, Home Ownership, Occupation, Gender, Donors, Estimated Income, Age. Telephone Number, Ethnicity, Credit Card, Language Spoken, Hobbies, Purchase Behavior, CPG Data, Lifestyle, Interests and many more


  • Confidence scoring system for flexible marketing
  • High-quality data processing powered by DataFuse

Consumer Data

Confidence Codes for Flexible Marketing, Based on Who You Want to Reach

consumerplus consumer data


ConsumerPlus provides additional consumer data including:

    Set of 36 segments covering 195 million individual level records. Using affluence, urbanicity, generation, lifestyle, ethnicity, responsiveness, and shopping behavior, an individual is assigned to one distinct segment for easy messaging, engagement and management.
  • PYCO Personality:
    1,500 pages of complex algorithmic code, 320 discrete data points, and 16 unique personality segments, all based on the Myers-Briggs Personality Type Indicator.
  • Consumer Package Goods (CPG):
    Identify consumers with a strong propensity to purchase in a specific product category. These attributes are built from a universe of over 20+ million households who have reported purchases across 116+ product categories.

Data Assets Include:

  • Individuals: 360+ million
  • Households: 223 million
  • Opt-in email records: 104 million
  • Email records w/ matching postal: 97 million
  • Records w/ residential phone numbers: 84 million
  • Records w/ residential phone numbers *DNC scrubbed: 62 million
  • DNC phone WITH email: 23 million
  • Consumer eAppend: 207 million

We can identify missing customer contact details, append a rich array of lifestyle information or identify and deliver ideal prospects for acquisition strategies. As a leader in Omnichannel Marketing, our rich data sources are infused throughout our entire set of solutions. Our data can be used as a stand-alone asset or easily integrated into any marketing channel, including our vast array of digital platform partners.



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