ConsumerPlus combines multiple consumer data files, creating the most accurate information resource with the broadest coverage available. Data is available on 260+MM consumers over the age of 18, enhanced with demographics, shopping behavior, lifestyle categories, and contact data.
Truthset assigns vendors a Truthscore™ Index, which is a measure of a single provider’s overall data quality within a given attribute segment, relative to the entire cohort of data providers for the same segment. This intelligence arms marketers with knowledge by an independent third-party regarding the accuracy of consumer data sets available in the market.
V12 leads the pack in data quality, scoring 1st or 2nd in 6 of 8 core consumer data attributes.
Source: Truthset, May 2020 Beta Attribute Report
Data Assets Include:
We can identify missing customer contact details, append a rich array of lifestyle information or identify and deliver ideal prospects for acquisition strategies. As a leader in Omnichannel Marketing, our rich data sources are infused throughout our entire set of solutions. Our data can be used as a stand-alone asset or easily integrated into any marketing channel, including our vast array of digital platform partners.
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