Last year, V12 commissioned an independent competitive study to gauge our online data quality compared to five leading multichannel U.S. consumer databases.
Among the findings:
Further, comparisons to U.S. Census data demonstrate the strength of V12 Online Database, with seven out of eight demographic elements tested closely tracking national statistics. V12’s individual-level digital data removes the guesswork from digital campaigns, allowing marketers to customize customer interactions and optimize the value of every digital marketing initiative.