We’d like to thank our clients, partners and employees in V12’s journey so far. One of the things we have learned along the way is that evolution and change is a constant, and that we need to keep raising the bar to deliver the data driven insight, technology and support that our clients need to grow.
That’s why we are extremely pleased to announce that V12 has been acquired and is now part of the Porch Group of Companies.
Founded in 2013 by technology entrepreneur Matt Ehrlichman, Porch is the “Vertical Software Company For The Home”, providing software and services to over 11,000+ home service companies such as moving companies, home inspectors, large utility companies and real estate professionals. These companies use Porch’s services to improve their operations, grow their business, and improve their customer experiences. In turn, Porch is introduced to their customers to provide an integrated suite of services to assist from initial move through the homeownership process. Today, approximately 50% of US homebuyers flow through the Porch platform.
Porch recently went public (NASDAQ: PRCH) and you can learn more about them in the video below:
Porch has unique, early access to movers and has identified the opportunity to revolutionize mover and homeowner marketing as part of its strategic plan, and we at V12 have long known that incredible amounts of economic activity are unleashed by the move across almost all industries, from retail to B2B to automotive and everything in between.
V12 will help bring the unique Porch data asset to life by linking Porch data to our suite of household, automotive, buying signal and mover data, and will help transform the combined data set into data products and programs that marketers can’t get anywhere else. Simply put, V12’s data, technology platforms, and marketing programs are a perfect match to help Porch add new levels of value to home services providers, consumers and marketers.
Porch has acquired V12 so that we can continue on our mission and this is a growth acquisition—so V12’s team led by Andy Frawley remains intact, and we will continue to deliver for you in “business as usual” mode. Longer term, V12’s clients will have access to the new data assets and programs that we are building with Porch, and Porch will invest in V12’s platforms, people and business in ways that only a public company primed for growth can do.
V12 has been tasked by Porch to grow even faster so we will need our supplier partners more than ever.
V12 will continue to serve and support our clients in all verticals with no change. In fact, Porch’s investment in V12 will allow us to accelerate our offerings across all that we do.
We will certainly leverage the proprietary data coming to us from Porch and use it to create additional value for our clients and in our products, and Porch’s investment in V12 will mean that we will accelerate the pace of innovation.
Along with the announcement of V12, these companies are also now joining Porch:
Porch delivers services to consumers across the lifetime of their homes.
Porch helps homebuyers book inspections, get repair estimates, and find the right insurance policy.
Porch fulfills requests with fixed pricing and quality professionals.
Porch provides homebuyers with technology and a Home Assistant to simplify their move.
Porch supports larger home improvement requests through their pro network.
Porch is headquartered in Seattle, WA. Porch companies are all over the US.