Reach In-Market Car Shoppers with V12's Purchase Intent Solution, V12 Signals

Power Your Results with V12’s Best-in-Class Automotive Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for a vehicle or automotive service based on browsing and shopping history.

• Reach car shoppers who have recently visited your lot or a competitive location.

  Each lead includes name and address and is often enhanced with additional demographic, vehicle, and contact data.

Automotive Marketing Audiences:

• Dealer Visit Signal – Conquest: A person visiting a competing dealership in your area
  Results: Over 3 million people annually visiting a competitor brand dealership
• Dealer Visit Signal – Loyalty: A person visiting a common brand dealership in your area
  Results: Over 1 million people annually visiting a common brand dealership.
• Service Signal: A person visiting a dealership for service in your area
  Results: Over 1.5 million people annually visiting a dealership for service. This indicates an opportunity to create service segments by dealership brand.
• Insurance Signal: A person visiting a dealership indicates a possible auto insurance change
  Results: Over 4 million people annually visiting a dealership in search of a new car.

V12 Signals^TM Delivers High Sales Conversions and Precise Insights Into Timing

We partnered with industry leading organizations to track, monitor, and validate the value of V12 Signals^TM Leads. The National Study revealed the following results:

• Digital Leads to a VDP (Vehicle Detail Page) convert at 1.9%
• A market leading data source estimates purchase behavior of 4.6% over 120 days
• Signals shoppers show a conversion of 19% to purchase a vehicle within 120 days of their first on lot dealer visit

We observed that the consideration and purchase phase lasts up to 120 days as displayed in our sales report analysis, allowing marketers to reach consumers at the right time with the right message.