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Reach Consumers Actively Shopping for Automotive Parts and Service

V12 Signals for aftermarket logo

Power Your Results with V12’s Best-in-Class Automotive Aftermarket Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market automotive aftermarket consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers shopping for automotive parts and service based on browsing and other shopping data.

  • Reach consumers who are actively browsing online for products you sell.

    We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.  Easily deploy digital campaigns across the internet with drag-and-drop technology or V12 will deploy for you.

  • With V12’s mobile location intelligence solution, you can reach shoppers who have recently visited your store or a competitor’s location.

    Each lead includes name and address and is often enhanced with vehicle, demographic, lifestyle and contact data.

  • Market based on lifestyle changes and trigger data such as new movers, new children and economic changes. 

    Hundreds of auto retailers and repair shops nationwide generate an average monthly response rate of 12% using new mover marketing programs.  The target window to influence these decisions is 2 months BEFORE the move and 2 months AFTER.The key to mover marketing is delivering the right message, at the right time and through the right channel, which is why V12 provides  industry leading mover solutions spanning the entire move cycle to make sure you don’t miss a single opportunity.

Automotive Aftermarket Marketing Audiences

Auto Dealers

  • Grow your service visitors by reaching consumers currently receiving service from local competitors.
    • Example: Jane Smith owns an economy car which she purchased directly from the dealership, however, she services her tires, muffler, and has her oil changed at national chains. The dealership where she purchased her car could utilize V12 Signals to find car owners like Jane and bring them back to the dealership for their oil changes and regular maintenance with the promise of expertise and superior service, perhaps even offering an additional warranty on the vehicle.
  • Boost car sales by targeting those who frequently visit service shops.
    • Example: Jane Smith purchased a car from your dealership 3 years ago and has gotten service on her vehicle 2x times over the last 30 days. The dealership could utilize V12 Signals to identify Jane Smith as an opportunity to upgrade her current vehicle to a newer model to save money on upcoming repairs.

Auto Warranty Providers

  • Increase your auto warranty sales by targeting frequent auto service visitors.
    • Example: A national automotive warranty company receives daily feeds of audiences who have been identified as shoppers of aftermarket parts, enhanced with household income and auto make, model, and year information. The company can offer a highly targeted offer across multiple channels.

Auto Retail Stores

  • Boost store purchases by targeting consumers who shop at local competitors.
    • Example: Joe Black shops at a local auto parts store that is 5 miles from your auto parts store. Joe would be captured as a consumer who in in-market for auto aftermarket retail. The Signal can be enhanced with demographic and auto data to provide the ability to offer a highly-targeted offer across multiple channels.
  • Increase repeat business by identifying consumers who are shopping at your store but are not subscribed to your loyalty benefits membership program.
    • Example: Joe Black is identified as a shopper at your auto parts store; however he is not currently a loyalty customer. V12 Signals would provide you the ability to offer Joe an opportunity to sign up for your customer loyalty program.

Contact us to learn more about how V12 SignalsTM can ramp up your customer acquisition.