The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. According to research, 95% of vehicle shoppers use digital channels to research. They’re also using 24 research touch points, and 35% use their mobile device to conduct online research. Targeting the right consumer with the most targeted messages across channels is more imperative than ever for the auto industry.
V12 possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 260+ million consumers, 190+ million VINs, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections.
Our collection methods from our sources undergo extensive due diligence to be 100% compliant with state and federal laws. We conform to the Shelby Act, DPPA, and other similar legislation, making our auto leads appropriate for all types of marketing initiatives. Ongoing testing shows our data is 40%+ more accurate than other data sets, and only V12 has daily, weekly and monthly processes that track vehicle dispositions.
Target and Acquire In-Market Consumers with V12’s Proprietary Intender Data Solution, V12 SignalsTM
With V12 SignalsTM, you can now target and acquire actual in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that utilizes in-market behavior data to identify imminent purchase intenders.