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The Industry Leader in Omnichannel Automotive Data

The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. According to research, 95% of vehicle shoppers use digital channels to research. They’re also using 24 research touch points, and 35% use their mobile device to conduct online research. Targeting the right consumer with the most targeted messages across channels is more imperative than ever for the auto industry.

V12 possesses the largest and most accurate data in the automotive marketing industry to help you pinpoint your ideal audience when the moment is right. With information on over 215+ million consumers, 186+ million VINs, demographics, and online consumer IDs, our auto data provides the insights you need for the right consumer connections.

Automotive Database

  • VIN data available for all 50 states, including privacy states.
  • 100% populated with Make, Model and Year as derived directly from VINs.
  • Every lead record includes Name, Address, Make, Model and Year.
  • V12 SignalsTM: Signals audiences represent real people who are actively shopping at a dealer lot. Our Signals solution has set record-highs for V12’s clients, delivering 3x engagement rates and 19% sales conversion rates compared to other leading acquisition data sets available in the market.
  • In-Market Model: The Auto In-Market Model identifies consumers 4.2 times more likely to purchase a vehicle within a 90 -day timeframe. The model is highly predictive, using Signals in-market behavior indicators versus historical data. Using machine-learning processes, the model is continually ingesting a feed of in-market behavioral data to deliver predictions and recalibrate based on market changes.
  • Auto Lease Expiration Data: Available on over 2,700,000 consumers with an automobile lease expiring in the future. Data can be pulled by lease expiration date and can further be segmented by vehicle ownership information, demographics and contact data.
  • Auto Warranty Data: Target consumers most likely to respond with V12’s custom models. Using machine learning and AI techniques, V12’s custom models are highly predictive of consumers most likely to purchase an auto warranty.
  • Data available across all major digital platforms.
  • Premium selects include in-market for a new vehicle, consumer demographics, segmented wealth modeling, email addresses, and full VIN.
  • Multiple other selections available such as engine size, fuel type, drive train, engine block, and engine cylinders.
  • Kelley Blue Book and Black Book data: Price data available for output and can be added to data records.
  • Follow the Car: Proprietary Vehicle Ownership Verification Process so you know when a vehicle you sold changes owners, who the new owners are, how to contact them, and which offer will be most relevant.
  • Other Vehicles in the Household: Upsell by getting a list of your customers’ other vehicles in the household and gain new customers if it is a different driver.

How It Works

Our collection methods from our sources undergo extensive due diligence to be 100% compliant with state and federal laws. We conform to the Shelby Act, DPPA, and other similar legislation, making our auto leads appropriate for all types of marketing initiatives. Ongoing testing shows our data is 40%+ more accurate than other data sets, and only V12 has daily, weekly and monthly processes that track vehicle dispositions.

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Target and Acquire In-Market Consumers with V12’s Proprietary Intender Data Solution, V12 SignalsTM

With V12 SignalsTM, you can now target and acquire actual in-market consumers during the period when they’re making a buying decision. V12 SignalsTM is a proprietary solution that utilizes in-market behavior data to identify imminent purchase intenders.
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