Most audience targeting solutions are limited to demographics and lifestyle data based on traditional sources such as magazine subscriptions and other self-reported data. However, as more consumers conduct their daily lives on digital channels, these data sources are becoming outdated and obsolete.
V12 goes beyond traditional targeting by combining our broad catalog of demographics and interest data with the power of V12 Signals in-market technology. Using the sophistication of AI and machine-learning technology, V12 blends our Signals mobile location data with our ConsumerPlus attribute data to develop a 360-degree view of consumers’ choices, preferences, lifestyles and shopping intent.
The result? The next generation in consumer segmentation across 22 unique consumer groups and 5 distinct shopping types.
Vistas uncovers hidden characteristics in consumer behavior for more precise marketing:
Perhaps you are trying to reach rustic families with higher incomes, who are college educated, drive luxury SUVs and shop at locations such as Whole Foods and farmers’ markets. Then our Healthy and Wealthy shopper type is for you.
Or perhaps your audience is more in line with our Thrifty Shoppers type who are lower income, have a high school education, are more likely to rent and shop at locations such as Walmart and Dollar General.
Whatever the audience, use V12 Vistas to supercharge your campaign strategies.
V12 Vistas are part of ConsumerPlus, the biggest, deepest, most flexible dataset in the industry with data on 260+MM consumers.
V12 Vistas are built using using V12 Signals mobile location data combined with the predictive learning power of our machine learning platforms.
Reach your audiences across direct mail, email, display and social.
These audiences are built using in-market behavioral data versus traditional, self-reported data sources.